Mediatization of Power Corporate CEOs in Flexible Capitalism
Sammanfattning
The present article analyses the mediatization of corporate power with a special focus on the
work of the CEO. A review of the literature on the role of the media in corporate manage
-
ment, especially in the work of corporate leaders, shows how the techniques of power in
corporate management have become mediatized. Different media have become increasingly
important for the work of corporate leaders. More importantly, media have become tools
of power. In flexible and soft capitalism, corporate power is exercised using performative
and affective techniques aimed at identity and community formation. Consequently, dif
-
ferent media are utilized as tools of corporate management and control. With regard to the
mediatization of power, the case of corporate management suggests that one should look
into the societal and institutional structures of power rather than into the power of the media.
Utgivare
Nordic Council of Ministers, Nordicom
Källa
Nordicom Review 35 (2014) 2, pp. 29-41
Samlingar
Fil(er)
Datum
2014-11-25Författare
Kantola, Anu
Redaktör
Carlsson, Ulla
Nyckelord
CEOs
mediatization
power
business media
corporate management
soft capitalism
flexible capitalism
Publikationstyp
article, peer reviewed scientific
ISBN
978-91-87957-03-1
ISSN
1403-1108
Serie/rapportnr.
Nordicom Review
35 (2014) 2
Språk
eng