Determinants of Consumers' Fast Food Hamburger Restaurant Choise Implications for Brand Positioning

Degree

Student essay

URI

http://hdl.handle.net/2077/39466

Collections

Kandidatuppsatser Företagsekonomiska institutionen

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gupea_2077_39466_1.pdf (355.3Kb)

Date

2015-06-23

Author

Andersson, Karl

Safari Hesari, Peyman

Keywords

Fast Food Hamburger Restaurant

Brand Positioning

Consumer Attitudes

Marketing

Language

eng

Metadata

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