Uncovering Design Management. How multinational corporations can differentiate and better satisfy customer needs by implementing design management to the international R&D processes
Degree
Student essay
View/
Date
2015-06-29Author
Källström, Mattias
Markovski, Stefan
Keywords
Design management
design thinking
international R&D
innovation
differentiation
customer satisfaction
competitiveness
Series/Report no.
Management & Organisation
15:30
Language
eng