ATTENDING THE CALL OF YOUTH UNEMPLOYMENT? - A case study of the ways a labor market program is legitimated and its organizational consequences

Abstract

Problematization: There is outdated research of current labor market programs (LMPs), especially in the Swedish context. Thus, there is a need to explore the current organizational interest for the question of youth unemployment from an organizational level. Particularly the Volvo Step program because it is one of the first introductory employment contracts in Sweden. Consequently, it could serve as an illustrative example of a current LMP in the Swedish context. Purpose: This study aims to identify the underlying reasons for organizations to participate in LMPs for young adults and can explain the way organizations legitimate such initiatives, as well as to identify and to explore the potential consequences of such an involvement at the organizational level through the Strategy-as-Practice approach. Methodology The research was performed using a qualitative methodology through a case study, departing from an abductive stand. Results: The LMP Volvo Step program has been legitimated by internal and external acknowledgement, by responding to coercive forces, and mimetic and modeling actions. This type of LMP has received much attention and it has been perceived as a good initiative to help the young unemployed. Engaging in LMPs can contribute by responding to society, attracting young people, scrutinizing the hires and improving selection strategies, having a talent pool, supporting diversity work in terms of age and gender, favoring a positive work climate, and improving external and internal reputation. It can also produce some internal tensions and discontent. The Volvo Step program has become an updated illustrative example of a LMP in the Swedish context.