Added Value within the Automotive Logistics Industry - Volvo Logistics Corporation

Abstract

Players in the automotive industry are predicting a downturn in the business the coming years. This will affect automotive logistics service providers such as Volvo Logistics Corporation (VLC). In order to prevent being severely affected by the incoming challenges VLC is seeking a competitive niche through delivering added value services to existing and potential customers. The purpose is to investigate what is added value from the customers’ perspective within the automotive logistics industry, and what are the drivers behind it. We also look into how our findings can help VLC to better value its customers, giving more benefits to its customers, and become more competitive. Our research has shown that there are different perceptions of added value. The findings has also revealed why VLC fails to match its customers’ perception. This report suggests that communication and marketing can contribute to narrow the gaps between VLC and its customers. The report also recommends VLC to review its current management culture, and its strategy to cope with present and futures challenges on customer related issues.