Sustainable Business Model for Renewable Energy Technology; A case study of TXG Turbine AB

Abstract

The concept of Business Model has gained a lot of interest from both companies and academics since the end of the last century. Well-established frameworks such as the Business Model Canvas and the Value Proposition Canvas are widely applied throughout a variety of industries. These tools support firms on mapping out how value can be created, delivered and captured from their offerings. However, recent threats of climate change and global warming have been forcing organizations to innovate their logics of operating by introducing sustainability issues in their Business Models. Therefore, Sustainable Business Models are gradually spreading within the corporate borders aiming at mapping out patters to create value for customers, society and environment. However, academic research lacks of publications regarding the likely connection between Sustainable Business Models and the renewable energy industry. This Master Thesis explores that gap in the scientific literature by studying how a case company, TXG Turbine AB, with a state-of-art technology for renewable energy production can develop a Sustainable Business Model for their product. This thesis combines both academics researches on Sustainable Business Models to introduce renewable energy products in developing countries, and empirical findings from the case company regarding the most suitable Sustainable Business Model to become power generator in the Rwandan market. The analysis, comparison and combination of scientific literature and empirical results contribute to the creation of a Sustainable Business Model for TXG Turbine AB to enter in the Rwandan energy sector. It includes the action plan to construct such utility model and future challenges for the case firm to take into consideration.