Managing Local Adaptation and Standardization in the Execution of a Marketing Process in a MNC through Regional Headquarter

dc.contributor.author	Hallius, Emma
dc.contributor.author	Hermansson, John
dc.date.accessioned	2016-10-07T11:08:26Z
dc.date.available	2016-10-07T11:08:26Z
dc.date.issued	2016-10-07
dc.identifier.uri	http://hdl.handle.net/2077/48270
dc.language.iso	eng	sv
dc.relation.ispartofseries	Management & Organisation	sv
dc.relation.ispartofseries	16:30	sv
dc.subject	Multiple headquarters	sv
dc.subject	regional headquarters	sv
dc.subject	headquarter	sv
dc.subject	subsidiary	sv
dc.subject	marketing process	sv
dc.subject	marketing execution	sv
dc.subject	standardization	sv
dc.subject	local adaptation	sv
dc.subject	organizational structure	sv
dc.subject	IR dilemma	sv
dc.title	Managing Local Adaptation and Standardization in the Execution of a Marketing Process in a MNC through Regional Headquarter	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay