Managing Local Adaptation and Standardization in the Execution of a Marketing Process in a MNC through Regional Headquarter
Degree
Student essay
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Date
2016-10-07Author
Hallius, Emma
Hermansson, John
Keywords
Multiple headquarters
regional headquarters
headquarter
subsidiary
marketing process
marketing execution
standardization
local adaptation
organizational structure
IR dilemma
Series/Report no.
Management & Organisation
16:30
Language
eng