What role do social media play in the market entry strategy for SMEs establishing on the global market?
Degree
Student essay
View/
Date
2016-10-12Author
Nilsson, Johanna
Selmer, Katrin
Keywords
Choise of market
Market entry
Overcoming resource limitations
SMEs
Social media
Timing of entry
Series/Report no.
Management & Organisation
16:35
Language
eng