What role do social media play in the market entry strategy for SMEs establishing on the global market?
Examinationsnivå
Student essay
Fil(er)
Datum
2016-10-12Författare
Nilsson, Johanna
Selmer, Katrin
Nyckelord
Choise of market
Market entry
Overcoming resource limitations
SMEs
Social media
Timing of entry
Serie/rapportnr.
Management & Organisation
16:35
Språk
eng