How to Adapt to the Swedish Market as a Foreign Hard Discounter: A multiple case study of Netto´s and Lidl adaptation to the Swedish market
Degree
Student essay
View/
Date
2017-08-29Author
Liepe, Ludwig
Nilsson, Dennis
Keywords
Hard Discount
Internationalisation
Swedish Market
Adaptation
Series/Report no.
Management & organisation
17:52
Language
eng