| dc.description.abstract | Abstract
Essay/Thesis: 30 ECTS
Programme:
Master Programme in Strategic Human Resource Management
and Labour Relations
Level: Second Cycle
Semester/year: At/2017
Supervisor: Freddy Hällstén
Examiner: Ylva Ulfsdotter Eriksson
Report No: xx
Keywords: HR Analytics, Diffusion of Innovations, qualitative case study
Purpose: This study aims to explore the spread of HR Analytics (HRA) within the HR
function of one larger Swedish multinational corporation (MNC), identifying
hinders to diffusion and needs of HR professionals.
Theory: The research draws from Diffusion of Innovation theory (DoI), which helped the
researcher frame the problem statement and the research questions. Also, it
provided a useful rationale to conduct the empirical study and interpret the
findings.
Method: For this thesis, a qualitative study is conducted at one case company. The main
empirical data is obtained through 24 in-depth interviews, one workshop
facilitated by the researcher, and administrative documents. Prior to the case
study, a pilot study consisting of eight interviews was performed among other
large MNCs, consultancy firms and system vendors in Swedish settings.
Result: The study discovers different understandings and patterns of diffusion of HRA
in the case company, in relation to different divisions, HR activities and HR
roles. The study points out hinders to diffusion of HRA, which are mostly in line
with the literature on DoI. General needs of HR professionals are also identified
in relation to the subject. | sv |
