HR ANALYTICS AT WORK Exploring diffusion of innovation within a Swedish-based MNC

Abstract

Abstract Essay/Thesis: 30 ECTS Programme: Master Programme in Strategic Human Resource Management and Labour Relations Level: Second Cycle Semester/year: At/2017 Supervisor: Freddy Hällstén Examiner: Ylva Ulfsdotter Eriksson Report No: xx Keywords: HR Analytics, Diffusion of Innovations, qualitative case study Purpose: This study aims to explore the spread of HR Analytics (HRA) within the HR function of one larger Swedish multinational corporation (MNC), identifying hinders to diffusion and needs of HR professionals. Theory: The research draws from Diffusion of Innovation theory (DoI), which helped the researcher frame the problem statement and the research questions. Also, it provided a useful rationale to conduct the empirical study and interpret the findings. Method: For this thesis, a qualitative study is conducted at one case company. The main empirical data is obtained through 24 in-depth interviews, one workshop facilitated by the researcher, and administrative documents. Prior to the case study, a pilot study consisting of eight interviews was performed among other large MNCs, consultancy firms and system vendors in Swedish settings. Result: The study discovers different understandings and patterns of diffusion of HRA in the case company, in relation to different divisions, HR activities and HR roles. The study points out hinders to diffusion of HRA, which are mostly in line with the literature on DoI. General needs of HR professionals are also identified in relation to the subject.