Communication of cultural heritage towards youths in Gothenburg Three culture institutions´ websites and Instagram

Abstract

To establish an understanding of how cultural heritage is communicated on the Internet through websites and Instagram, three institutions are selected to be observed through a virtual ethnographic analysis in combination with sensemaking theory. The institutions that has been observed are Röda Sten, Världskulturmuseet and Frilagret. Reaching out with information in present days, requires a consist message in order to eliminate speculations concerning the meaning. The Internet is always around us, the process, to select which sort of information that is the most essential may be difficult. Youths are mainly those who become exposed for all this information, being brought up during the Internet era. This has to do with youths spending much time at different Internet platforms. Each website and Instagram of the institutions has been observed to explore how these institutions has chosen to advertise their cultural heritage through their platforms. To establish an understanding, the institutions different platforms has been compared to see if and by which means they are communicating cultural heritage towards youths. Through the childhood an amount of information is to be selected and all this information and knowledge shapes your cultural identity as for reshape it. The core has been to explore how these institutions out from different composition of pictures, text and colours reach out with their cultural heritage towards youths, which has been done through a comparison between these institutions and their websites and Instagram. Some of the institutions has a clear agenda working towards youth, which is visible at both their Instagram as for websites, which becomes clearer after a comparison.