| dc.description.abstract | The world is becoming more and more digitalized, and technologies are emerging and being
developed continuously. Some of these technologies are considered to have disruptive
potential, whereby it is of importance that companies keep themselves updated with the ongoing
changes. One technology with an ongoing hype is called “Blockchain”; however, it is not only
believed to be an occasional hype but also to possibly be disruptive and to have great potential
within most industries. Nevertheless, blockchain is a novel technology that still is immature
and uncertain, and it is not yet clear how it will develop and affect companies. The purpose of
this study is, therefore, to analyse how the implementation of blockchain is affected by business
model environments, and how it, in turn, affects business model canvases.
The research was conducted in collaboration with “Coboom”, a joint project with CGI Sweden
AB, Stena AB, and Volvo Cars AB, based on two frameworks; the business model environment
framework and the business model canvas. The first one investigating which external factors
within the environment of the companies that affect the implementation of blockchain in the
different companies and industries, and the latter which factors, and how these factors, will be
impacted by the implementation of the technology. Since the area is novel and previous
literature lacks information concerning it, a qualitative study with interviews was used in order
to gather information for the study. The findings indicate that the implementation of blockchain
will be affected by regulatory trends, technology trends, and industry forces, while it, in turn,
is expected to primarily affect the key partners and key activities seen from the company-side,
and the customer segments and value propositions from the customer-side. Blockchain is
however still under development, making it an interesting area for future research. | sv |
