Kvinnorna sätter HÅRT MOT HÅRT på ledarsidorna - En kvantitativ innehållsanalys av könsmärkning på svenska ledarsidor

Abstract

Purpose: The main purpose of this study is to determine if gender-typing occurs in the editorial pages of five of Sweden’s biggest daily newspapers on two levels; the composition of the editorial desk and the subjects which male and female editorial journalists write about. Method: Quantitative content analysis. Procedure: We have used Moss Kanter’s theory about gender-typing and Löfgren Nilsson’s theory about hard subjects that are traditionally covered by male journalists and soft subjects that are traditionally covered by female journalists to analyse 177 editorial articles from Dagens Nyheter, Expressen, Aftonbladet, Svenska Dagbladet and Göteborgs-Posten. Results: Gender-typing does not occur in the editorial pages of analysed newspapers, neither in the composition of the editorial desk nor in the subjects which male and female journalists write about. However, we found strong tendencies that women still cover more of