| dc.contributor.author | Graf, Victoria | |
| dc.contributor.author | Siljander, Sanna | |
| dc.date.accessioned | 2018-09-07T11:58:11Z | |
| dc.date.available | 2018-09-07T11:58:11Z | |
| dc.date.issued | 2018-09-07 | |
| dc.identifier.uri | http://hdl.handle.net/2077/57571 | |
| dc.description.abstract | Purpose: Our purpose is to find out how an audience perceives Instagram posts from influencers that have been reported for improper advertising.
Method: A qualitative research receptions study.
Procedure: A focus group interview that was transcribed and analyzed with mainly Stuart Hall’s Encoding/decoding model.
Results: After analyzing the discussion from our focus group we found out that there is a noticeable difference in the way the audience perceives a photo, compared to a post in its entirety with picture and text combined. That may come into account on whether an audience interpreters an Instagram post as advertising or not. | sv |
| dc.language.iso | swe | sv |
| dc.relation.ispartofseries | KV18-14 | sv |
| dc.subject | Influencer, Instagram, collaboration, marketing, ad, focus group, reception theory, Stuart Hall, encoding/decoding, parasocial interaction, Reklamombudsmannen, Konsumentombudsmannen. | sv |
| dc.title | En bild säger mer än 2200 tecken - En kvalitativ tolkande receptionsstudie över hur en tilltänkt publik uppfattar Instagraminlägg som blivit anmälda för felaktig reklam | sv |
| dc.type | Text | |
| dc.type | Text | |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.type.uppsok | M2 | |
| dc.type.uppsok | M2 | |
| dc.contributor.department | University of Gothenburg/Department of Journalism, Media and Communication | eng |
| dc.contributor.department | Göteborgs universitet/Institutionen för journalistik, medier och kommunikation | swe |
| dc.contributor.department | University of Gothenburg/Department of Journalism, Media and Communication | eng |
| dc.contributor.department | Göteborgs universitet/Institutionen för journalistik, medier och kommunikation | swe |
| dc.type.degree | Student essay | |
| dc.type.degree | Student essay | |
