”Ingenting avgörs här – det bara låter så” - En jämförande studie av krönikor kring dam- och herrlandslaget i fotboll

Abstract

Aim of thesis: Our essay is aiming towards an understanding of the Swedish media coverage of the Swedish men’s and women’s national football team. We want to reach a conclusion on whether or not the four largest sports editorials are treating the two national teams any different in their reporting, focusing on columns. Another ambition is to compare Swedish evening and morning papers, and to see if there is any difference in their reporting around the national teams.

Theoretical framework: We have gathered various theoretical thesis – such as intersectionality, female and masculine attributes and hegemony, and have created a codebook to help us gather information around all the columns that we have coded.

Method(s): Our codebook consists of 20 variables. We decided to code all columns written by the largest sports editorials in Sweden – Aftonbladet, Expressen, Dagens Nyheter and Göteborgs-Posten. In total, it added up to 135 columns written by ten columnists. 81 columns were written in conjunction with the FIFA World Cup 2018 for men, and 54 in conjunction with the FIFA World Cup 2019 for women.

Results: The results were interesting. For example, we found out that gender was mentioned in around 50 percent of the columns regarding the World Cup for women, but only in 15 percent of the columns regarding the World Cup for men.