Browsing NJES Volume 5, No. 1 (2006) by Title
Now showing items 1-10 of 10
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The Creative Use of Idioms in Advertising
(2006-09-14)This paper is concerned with the cognitive mechanisms involved in the creative exploitation of idiomatic expressions in advertisements. In line with Grady et al. (1999), the analysis is based on the complementing theories ... -
Dwelling upon Metaphors: The Translation of William Gass’s Novellas
(2006-09-15)This paper presents a contextual analysis of metaphor translation in literary discourse, with reference to William Gass’s Cartesian Sonata & Other Novellas (New York: Knopf, 1998). Due to its deep formal investigation of ... -
Electrifying Performances and Brains that Fuse: Metaphor and the Cognitive Function of Electricity
(2006-09-14)In this paper, written within the framework of cognitive linguistics, metaphorical expressions involving electricity as a source domain are discussed. The majority of the expressions are from The Oxford English Dictionary, ... -
Grammatical Metaphor/Metonymy in the Treaty Establishing A Constitution for Europe: A Comparison between the English and Swedish Versions
(2006-09-15)In order to investigate the use of grammatical metaphor in comparable English and Swedish texts, the English and Swedish versions of the proposed Treaty establishing a Constitution for Europe were analysed. Results show ... -
Justified Pride? Metaphors of the Word Pride in English Language Corpora, 1418–1991
(2006-09-14)This article deals with the words pride, proud and proudly in a cognitive linguistic framework, addressing the questions: (1) What causes pride? (2) Which other concepts are associated with pride? (3) What are people’s ... -
Justified pride? Metaphors of the word pride in English language corpora, 1418–1991
(Gothenburg University, 2006-09)This article deals with the words pride, proud and proudly in a cognitive linguistic framework, addressing the questions: (1) What causes pride? (2) Which other concepts are associated with pride? (3) What are people’s ... -
Live, Moribund, and Dead Metaphors
(2006-09-14)Prototypical instances of live, moribund and dead metaphors can be distinguished, but the peripheral parts of these categories intersect in an indeterminate way because of contextual modifications or interpretative differences ... -
REVIEW: Dypedah, Magne, Hilde Hasselgård and Berit Loken. 2006. Introducing English Grammar. Bergen: Fagbok forlaget.
(Gothenburg University, 2006-09)