Nudging mot hjärnans två tankesystem Effekten av olika nudgingverktyg för att främja hållbara investeringar av premiepensionen

Abstract

Science agrees that climate change and global warming are real and resulting in worrying consequences if greenhouse gas emissions continue. The Paris Agreement demands change across different industries and markets, with the financial sector being one of them. Among other actions, private investments need to be more sustainable. Hence, this thesis aims to examine whether nudging can push people to make sustainable investments to a larger extent. More specifically, nudging towards the brain’s two ways of thinking; System 1 and System 2, is used to review their effectiveness of fostering sustainable premium pension investments. The research question to be answered is as follows: “To what extent can a System 1 nudge respectively System 2 nudge encourage sustainable premium pension investments?”. To carry out this study we have applied a quantitative approach using a survey experiment. The survey was conducted online where the respondents made a fictional investment choice, choosing among four different funds. The result showed that no significant impact from neither System 1 nudge nor System 2 nudge could be found, although the raw data indicate some effectiveness on both nudges. Probably this depends on variations in some control variables due to the limited selection. However, nudging towards System 1 seems to be more effective due to a higher amount invested in the sustainable fund. The study contributes by applying nudging to a novel context, but also by shedding light on the importance and possibility of a sustainable action.