Accelerated digital transformation Through the lens of sensemaking : A case study of a pharmaceutical company

Abstract

Digitalisation is a pervasive phenomenon that is challenging firms to radically transform themselves to stay ahead of competition. This study aims to fill the research gap that exists within the field of organisational change and more specifically on accelerated digital transformation. The eight sensemaking mechanisms by Iveroth and Hallencreutz (2016) are used as an analytical lens during the collection and analysis of the data. A qualitative approach in the form of a case study was conducted within the Recruitment department of a global pharmaceutical firm. Data was gathered mainly through semi-structured interviews covering several hierarchical levels of the department. The results of the study show that accelerated digital transformation is an emergent process that requires focus and efforts from several levels of a firm and that time and resources should be allocated on it to succeed. Furthermore, the sensemaking mechanisms of Translation, Stay in motion, Encourage updating and Learning were observed to have a stronger effect on accelerated digital transformation than the others. Middle management is crucial in enabling sensemaking processes and fostering fast change thanks to their situational awareness and knowledge of the teams. Finally, the individual capabilities of learning agility, tech-savvy and change mindset were observed to have a positive effect on accelerated digital transformation.