| dc.contributor.author | Börjesson, Hanna | |
| dc.date.accessioned | 2022-08-04T12:49:36Z | |
| dc.date.available | 2022-08-04T12:49:36Z | |
| dc.date.issued | 2022-08-04 | |
| dc.identifier.uri | https://hdl.handle.net/2077/73219 | |
| dc.description.abstract | The characteristics of digital born firms bring both complexity and advantages during their
globalization process. The continuous improvement of technology and how the world
becomes constantly more digital, the strategies regarding globalization alter likewise. Former
globalization strategies are presented in common terms, without taking different firm’s
operating industry, characteristics and conditions into account. Therefore, this qualitative
single case study will base this research on a digital born firm, which operates within a niche
market. It will contribute to the case company’s existing globalization strategy, adding
strategic recommendations and present contextual factors impacting the globalization process
for digital born firms. | en_US |
| dc.language.iso | eng | en_US |
| dc.relation.ispartofseries | 2022:56 | en_US |
| dc.subject | digital born firms | en_US |
| dc.subject | globalization | en_US |
| dc.subject | globalization process | en_US |
| dc.subject | internationalization framework | en_US |
| dc.subject | contextual factors | en_US |
| dc.title | Globalization of digital born firms - strategies, factors and implications - A Single Case Study of Globalization and Strategy of Matchi | en_US |
| dc.type | Text | |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.type.uppsok | H2 | |
| dc.contributor.department | University of Gothenburg/Graduate School | eng |
| dc.contributor.department | Göteborgs universitet/Graduate School | swe |
| dc.type.degree | Master 2-years | |
