Graduate School: Recent submissions
Now showing items 41-60 of 1955
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Remote work and organizational culture for innovation: How organizational culture for innovation has been managed when working remotely
(2022-08-04)When the COVID-19 pandemic struck the world, organizations had to change the way they worked as employees had to work remotely. This abrupt transition to working remotely has brought many complications, one of which relates ... -
MANAGING A SUSTAINABILITY-ORIENTED INNOVATION THROUGH DYNAMIC CAPABILITIES - A Multiple Case Study on Swedish companies
(2022-08-04)This thesis aims to describe the key dynamic capabilities and critical factors that contribute to the development of sustainability-oriented innovation along with the main challenges companies face during the process of ... -
The Influence of the Green-Feminine Stereotype - Understanding Cis Men’s Motivational Representation and Gender Identity Performance in the Context of Pro-Environmental Consumption
(2022-08-04)The role of gender in shaping attitudes toward pro-environmental consumption is understudied and an enhanced understanding of the issue is called for by multiple scholars. Previous literature point to a green-feminine ... -
From Data to Action - Data-Driven Decision Making in Product Development
(2022-08-04)With increasing amounts of data being available, companies are investing to become data-driven with goals of increased performance, productivity, and profit. However, few companies are able to succeed with their investments. ... -
The role of online consumer reviews regarding restaurant visit in-tention - An analysis of different review related factors
(2022-08-04)As previous literature suggests, a large share of individuals uses online consumer reviews in their decision-making process. This has sparked the rise of several rating platforms where con-sumers can access information ... -
Platformisation - An exploratory study on how organisations can adopt a platform business model
(2022-08-04)The emergence of digital technologies has altered new opportunities and profoundly changed how organisations are structured and operate, giving rise to the platform paradigm. In a rapidly changing environment, platforms ... -
Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry
(2022-08-04)This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, ... -
Consumer intentions towards AI in the healthcare industry
(2022-08-04)Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare ... -
Combating the credibility crisis - Investigating the role of brand co-creation within green marketing
(2022-08-04)Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and ... -
In Wine We Trust - A case study of trust and sustainability at Swedish alcohol retail monopoly Systembolaget
(2022-08-04)Trust is an important factor for increasing sustainable wine consumption. While focus often is put on consumer-trust, it is also useful to consider trust throughout all steps and relationships in the supply chain. ... -
“Everyone Needs to Breathe the Green Air” - Recommendations for Implementing the EU Taxonomy
(2022-08-04)Title: “Everyone Needs to Breathe the Green Air” Authors: Felix Ahrås and Johanna Lindqvist Supervisors: Madeleine Englund and Rick Middel Date: 2022-06-05 Background and Purpose: As a consequence of the newly admitted ... -
AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement
(2022-08-04)This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that ... -
Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry
(2022-08-04)Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment ... -
The Perception of Femwashing - A qualitative study of how women perceive femwashing
(2022-08-04)Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, ... -
Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation
(2022-08-04)Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of ... -
Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes
(2022-08-04)Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization ... -
Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues
(2022-08-04)The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based ... -
Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping
(2022-08-04)This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how ... -
Sustainable Business Model Innovation Within The Automotive Manufacturing Industry - A Comparative Case Study of Volvo Cars and Lynk & Co
(2022-08-04)Title: Sustainable Business Model Innovation Within The Automotive Manufacturing Industry – A Comparative Case Study of Volvo Cars and Lynk & Co Authors: Isak Gunnarsson & Simon Johansson Tutors: Hani Elzoumor & Rick ... -
The role of household environment in omnivores transition to plant-based diet with a focus on gender as a center of interest
(2022-08-04)For many years, increased meat consumption and its impact on the environment have been a focus of research. Likewise, gender has often been studied as one of the major barriers towards reducing meat consumption, which ...