Graduate School: Recent submissions
Now showing items 61-80 of 1955
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“Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?
(2022-08-04)The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to ... -
What’s the hold up? A Single Case Study of Grant Thornton Sweden AB
(2022-08-04)The objective of this thesis is thereby to expand the literature regarding how companies can increase efficiency within the payroll department through the implementation of the Innovation Management Principles and the ... -
“Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products
(2022-08-04)Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. In this study, the ... -
Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?
(2022-08-04)Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several ... -
New market penetration by start-ups, how managers within new ventures can efficiently penetrate the EV repair market in Norway.
(2022-08-04)Electric vehicles are arguably the future of transportation, as a transition to electric vehicles is necessary to limit the ecological footprint and slow down global warming. A country that has been majorly successful ... -
Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online
(2022-08-04)There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing ... -
Development of sustainability metrics for suppliers in the Healthcare industry - A case study of Wellspect HealthCare
(2022-08-04)Sustainability is attracting the concerns from governments, individuals and communities. To respond to the interests from these stakeholders, many companies are paying more attention and efforts in the sustainability ... -
Value gains from increased visibility in the supply chain - A case study on Volvo Penta’s service market of spare parts
(2022-08-04)The complexity of supply chains worldwide has increased tremendously, with more global chains as well as increased demand for higher customer service levels. Technical enablers can to some extent ease this complexity and ... -
Cost to serve: The Interrelationships between costs in the Supply Chain of companies within the hard metal rock drilling and metal cutting tools industry
(2022-08-04)The globalised market has introduced consumers to a variety of affordable products with a wide range of desired attributes from competitors who are strategically located in areas with affordable labour, expertise, and raw ... -
Urban consolidation centres impact on event venues - Applying Materials Flow Mapping and Actor-Resource-Activity on the case study of Svenska Mässan Gothia Towers AB
(2022-08-04)Firms located in urban areas struggle with constraints on space, congestion, safety, pollution, and varying stakeholder demands. These constraints place added pressure on the logistics of these firms and will continue ... -
Supply Chain Disruptions as a Consequence of Covid-19 - A case study to investigate how a global pandemic affects a multinational manufacturing company from a supply chain perspective
(2022-08-04)Background and problem description: The business landscape becomes increasingly more uncertain and competitive which requires organizations to adapt and configure their operations in more complex ways. After the Covid-19 ... -
The future impact of information technology in road freight transport
(2022-08-04)It can be observed that in the past years and in recent years, information technology (IT) trends such as artificial intelligence (AI), internet of things (IoT), cloud computing and big data have been impacting transportation ... -
The environmental impact of omnichannel distribution - A case study of the changes in distribution to consumer
(2022-08-03)To meet customer demands of fast deliveries and a wide product assortment, many companies decide to implement an omnichannel (OC) supply chain. Through this, different channels become integrated and physical stores can ... -
Changing Transport Strategy to Off-Peak Hour Delivery in Gothenburg and Copenhagen - Lessons and Recommendations learned from the New York and Stockholm Pilot Projects
(2022-08-03)The pattern of urbanisation is determined by a set of complex aspects in social, economic, environmental, as well as technological that increases the concentration of the population in urban settlements. Many cities are ... -
The COVID-19 pandemic's effects on supply chains within the Swedish retail industry - Experiences from the DIY and furniture sectors
(2022-08-03)The COVID-19 pandemic has caused severe disruptions and consequences to global supply chains. The pandemic commenced in China in late 2019 and quickly spread throughout the world. China is a country that plays a key role ... -
Identifying the supply chain disruptions, risks and mitigation strategies of fashion retailers due to the Covid-19 pandemic: A case study of H&M
(2022-08-03)With the rapid development and advancement of the fashion industry as well as the increasing popularity of fast fashion, fashion retailers have had to continually work towards improving their supply chain and keep up with ... -
A time series analysis of the impact of the COVID-19 pandemic on container shipping freight rates: An application to the Asia-Europe trade route
(2022-08-03)The outbreak of the COVID-19 pandemic caused a sudden disruption to the shipping industry. However, for container shipping, freight rates have reached record highs during the pandemic. Shipping companies realise that ... -
Hangers - The plastic straws of the Fashion Industry? - A case study of single-used plastic hangers
(2022-08-03)In line with globalization, increased customer awareness, and increasingly stringent regulations regarding sustainability, the fashion industry faces huge challenges in line with several dimensions of sustainability. ... -
Mapping and streamlining the Hardware-in-the-loop process
(2022-08-03)The car industry is in a transition to a new era, where software and electronics plays a significant role. During recent years, software and electronics has increased vastly in cars and new innovations are constantly joining ... -
Technology Mapping of Industry 4.0 to Logistics
(2022-08-03)There is no doubt that the world as it is today is heavily industrialised and advancements in technology remains an important factor in this phenomenon. Most companies in a bid to stay relevant and competitive have had ...