Master theses: Recent submissions
Now showing items 241-260 of 1953
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How the coronavirus made us nostalgic & affected our consumption
(2021-07-02)Consumption is usually seen as the way consumers purchase and consume in order to make sense of themselves, their surroundings and create meaning. However, the pandemic of Covid-19 has spread worldwide and previous ... -
Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers
(2021-07-02)The continuous growth of sustainability awareness is shaping the consumption patterns of modern consumers. However, the fashion industry is facing challenges regarding the adaptation towards more sustainable practices ... -
MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES
(2021-07-02)The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who ... -
Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior
(2021-07-02)Overconsumption has grown into one of the main planetary issues in post-modern society. Mindless consumption along with consumption in the purpose of fulfillment are argued to be two of the main underlying reasons behind ... -
The different roles of a brand for purchasing reused materials in B2B
(2021-07-02)There is a growing trend of circular economy within the B2B sector and limited research has been conducted regarding the role of the brand in this setting. This paper focuses on purchasing experiences of reused materials ... -
Sharing as an Antidote to Food Waste: Understanding Food Rescuing Apps and Their Users
(2021-07-02)The ever-increasing amount of wasted food has emerged as one of the most significant sustainability challenges of our time. The predominant explanation for the amount of food wasted is often attributed to consumers' ... -
The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception
(2021-07-02)This study aims to explore how interaction drivers in a branded online community impacts the brand perception among members of a community. Understanding brand perception is important since brand management is crucial ... -
FROM STATUS TO STIGMA: THE DISCURSIVE JOURNEY OF LEISURE TRAVEL DURING THE COVID-19 PANDEMIC
(2021-07-02)The objective of this paper is to explore and illustrate how the societal view of leisure travel is discursively portrayed during the COVID-19 pandemic. We have taken on a different approach compared to a majority of ... -
Consumer Value Generation in Circular Business Models
(2021-07-02)This thesis focuses on the consumer value generation within circular business models (CBMs). With the aim of exploring the practical tendencies of value generation for consumers, the thesis takes on a qualitative multiple ... -
Greener Closets: Understanding Practices of Acquiring Sustainable Fashion
(2021-07-02)The fashion industry is a large contributor to climate change, therefore sustainable options to acquire clothing need to be further emphasised and explored. A gap regarding the practical aspects of shopping has been ... -
Longing for Leisure: How Near-Past Nostalgia Shapes Leisure Practices
(2021-07-02)Nostalgia has been conceptualized as an emotion, yet limited studies have explored how it shapes practices. In light of the Covid-19 pandemic individuals' lives have been turned upside down, resulting in nostalgia for the ... -
Digital Marketing among SMEs within the B2B sector during Covid-19
(2021-07-02)This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings ... -
The Meaning of Transparency: A qualitative study of how transparency information contributes to consumer value perceptions in the purchase of fashion products
(2021-07-01)The concept of transparency is gaining importance in today’s society because of the increased awareness of companies’ unethical practices. Consequently, this study examines the meaning of transparency information for ... -
How the Corona Pandemic Made us Nostalgic for the Immediate Past: An Exploration of Nostalgia during the Corona Pandemic
(2021-07-01)This article explores and illustrates the rationalising and disenchanting effects of the Corona pandemic and their manifestations in nostalgia. We find that previous research has not addressed the way in which consumers ... -
Individual genre: how recommendations narrow the scene for music discovery practices
(2021-07-01)There are a growing number of platform business models that offer digital infrastructures that connect various stakeholders, where data, and therefore user engagement, plays a pivotal role in sustaining and evolving the ... -
The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines
(2021-07-01)The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand ... -
Does managerial skill exist? - A study of value added and its impact on mutual fund performance
(2021-06-30)This thesis investigates and compares the relationship between managerial skill and its impact on open-end mutual fund performance in terms of net alpha. The approach is to study managerial skill measured in terms of ... -
Fundamental Indexation Smart Beta Strategy on the Swedish Market- Enhancing risk-adjusted performance with Fundamental Indexation
(2021-06-30)Smart Beta strategies’ ability to combine the benefits of active- and passive investing has caught the attention of the Asset Management industry – propelling a surge in new Smart Beta products. These strategies offer a ... -
EMPIRICAL ANALYSIS OF DEPENDENCE STRUCTURES AND SPILLOVER EFFECTS ACROSS STOCK MARKETS: A STUDY OF RELATIONSHIP BETWEEN VIETNAM AND ITS MAJOR TRADING PARTNERS
(2021-06-30)This thesis studies dependence structures and spillover effects between the Vietnamese stock market and the American, Japanese, and European equity markets over the period from 2005 to 2020. For this purpose, I use ... -
Investigating the Statistical Properties of the Hurst Exponent Estimator of Rough Volatility Model
(2021-06-30)The aim of this thesis is to provide a characterization of the statistical properties of estimator of the Hurst parameter of the rough stochastic volatility model following fractional Brownian motion with Hurst index H. ...