Master theses / Institutionen för tillämpad informationsteknologi: Recent submissions
Now showing items 101-120 of 180
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Experience database
(2013-03-19)In today's enterprises, information is exchanged faster than ever before. Companies can gain a competitive advantage by implementing new IT tools, making their organization more efficient. This thesis focus on developing ... -
Dual-Mode Infrared Tracking of Tangible Tabletops
(2013-03-19)On tangible tabletops, Tangible User Interfaces (TUIs) can signalize their identity, position, orientation, and state by active infrared light. This provides rich interaction capabilities in complex, dynamic scenarios. If ... -
Factors influencing international students’ study destination decision abroad
(2013-02-08)Higher education (HE) has become an increasingly competitive sector. The number of countries that are actively involved in international student recruitment has grown considerably. Given the growing international competition ... -
The value of brand values
(2012-11-26)As the society is changing due to technology, the markets are emerging into becoming more homogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers ... -
Gender, Trust, and Interpersonal Relationships
(2012-11-26)This paper aims to analyze trust types in private settings, that is to say, in personal contexts. To this aim a series of tables have been constructed as well as interviews conducted with twelve individuals with different ... -
Online communication within host volunteer tourism
(2012-11-22)What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the ... -
To be or not to be
(2012-11-22)Communication can be seen as the core of an organization. It is through the communication that meaning and identity is created. This implies that communication is of great importance both for the external and internal view ... -
Inner View
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Hur har strategiarbetet förändrats?
(2012-10-29)De flesta organisationer är idag medvetna om att informationssystemsstrategier måste utvecklas i ett större perspektiv till organisationens affärsstrategiformulering och implementationsprocesser. Detta har på senare år ... -
Enterprise Architect’s Roles in a Proactive Enterprise Development Context - PED model for understanding the role of an Enterprise Architect in a Proactive Enterprise Development context
(2012-10-29)The main purpose of our study is to provide a sound ground for understanding the role and competencies of the Enterprise Architect in a proactive enterprise development. This knowledge can help in contributing towards the ... -
Why blogs? - An exploratory study on blog reading among young women in Sweden
(2012-10-05)Purpose: To explore why and how young women in Sweden are reading blogs. Background: Consumers are turning away from the traditional elements of the promotion mix; in particular, they are reducing their reliance on ... -
Then Mention Me - Marketing within Twitter's 140 character limitation
(2012-10-05)Twitter has been proven to be a great marketing resource to get participating users, customers and website members. Large businesses use the social media platform by communicating with its customers, prior to simply pushing ... -
"You need to trust your guts" - A study about internal crisis communication strategies of the municipally owned companies in Gothenburg
(2012-10-05)Crisis communication is a well-covered research area focusing on how organization should, or should have communicated in crisis situations. Most of the research relates to the external dimension of communication and in ... -
Social network site, a citizen’s mouthpiece in time of crisis - The study of Facebook use in Thailand floods 2011
(2012-10-05)A social network site such as Facebook has rapidly gained popularity among internet users in recent years. This technology has extended the capabilities of the Internet and turns it into a highly interactive communication ... -
Paid Traffic - Pay per click advertising in Swedish companies
(2012-10-05)According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. Statistics show ... -
Like a window in your living room: Video-mediated communication for extended families separated by space
(2012-10-05)Physical distances between close relations are increasing, since people tend to move and travel more and further than before. The distances might be difficult to overcome and this thesis is investigating the possibilities ... -
An Intercultural competence study of conflict management style amongst managers in cross-cultural American organizations - QualComm and Genentech
(2012-10-05)Today nations are not only transferring goods and services, but also people, knowledge, technology and cultures. These new ways of development triggers new concepts to the literature of intercultural interaction and ... -
Förändringsledningsteori i praktiken? - En studie av en förändring gällande strategisk Human Resources
(2012-09-25)I denna uppsats har jag studerat förändringsledningen vid en förändring av strategisk HR (Human Resources). Syftet med rapporten är att undersöka hur det går att tillämpa teorier kring förändringsledning i praktiken. ... -
"Nothing is Beatleproof!" In what context? (part II) The socio-political and the media perspectives in the creation of art and the artist's image in communication
(2012-05-29)Art is often defined as a process of creation guided by artist’s intention. However, artwork as a means of expression is also a communicative medium. How do socio-political contexts influence the artwork and identity of ... -
An investigation of Self-communications role and implications in human life
(2012-02-03)The aim of this thesis is to explore self-communication´s role and impact on individual’s life and behavior as well as scrutinize possible obstacles for Self-communication to take place. In the other hand a Self-communication ...