Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields
| dc.contributor.author | Pihl, Christofer | |
| dc.date.accessioned | 2011-10-25T12:47:01Z | |
| dc.date.available | 2011-10-25T12:47:01Z | |
| dc.date.issued | 2011 | |
| dc.format.extent | Antal sidor: 125 | sv |
| dc.identifier.uri | http://hdl.handle.net/2077/27913 | |
| dc.language.iso | eng | sv |
| dc.publisher | Handelshögskolan vid Göteborgs universitet | sv |
| dc.subject | Social media | sv |
| dc.subject | fashion | sv |
| dc.subject | marketing practices | sv |
| dc.subject | institutional entrepreneurship | sv |
| dc.title | Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields | sv |
| dc.type | Text | sv |
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