”Veni, vidi, vinjett” – en studie om hur åskådare uppfattar, tolkar och reagerar på kända och okända vinjetter till tv-serier

Abstract

The purpose of this essay is to reveal how eight informants perceive and experience both known and unknown show openings for tv-series and how they describe this in terms of thoughts, feelings and experiences. This aim was reached through qualitative interviews with the informants with some guided questions where they watched the selected show openings and talked about them as they wished. Before the second viewing of the selected show openings, the informant was instructed to hit the pause-button if something in the audio-visual material caught their attention. This essay builds its theoretical base on different research in musicology, it stretches over multiple fields such as audio-visual meaning, phenomenology, and simple musical analysis. Each show opening has been analysed regarding to these musical parameters: tempo, tonality, dynamics, pitch, harmony, timbre, tone approaches (attack) and rhythm. This essay has a slightly greater emphasis on the audio rather than the visual. In many cases, the informants noticed the same or similar things, and also had similar thoughts regarding what they saw. Every informant has given me their own description of their experience, these descriptions were short, long or somewhat in-between. This shows how diverse the human multimodal experience is: sound and image combined in a complex structure of meaning-making elements.