Retailing In India-An Approach

Abstract

Indian Retailing is the biggest economy generated sector in India, and the most emerging market in Asia, and other parts of the world. Indian retail market widely accepted around the world because of its quality, production and marketing strategies. The geographical and government sources were the back bones of strong retailing. International companies investing huge capital to have a strong competent business. In Indian Reliance is the biggest business organization, the concept of reliance used as benchmark for the multinational companies to show how reliance implemented strong policies with good fundamentals. The main aim of this project is to analyze and identify and explore new areas in Reliance Retailing in India. As Reliance is the biggest enterprise in India, its must to know new areas and functioning systems that would benefit the new world class retailing out let going to be constructed in India. Reliance industries are rated among top 10 in NYSE. Reliance has more than 30 yrs in public sector market, and the main asset of this industry is only its strong fundamentals, and very effective management and world class infrastructure. Some tasks in the project to investigate the functions of the organization and various solutions during crisis situations. What methods are used to over come competitions factors, and tools that benefit organizations? It is must to know how the previous management approached to the tasks , and how the system has been analyzed , what makes Reliance a very competitive organization, and what could be done in future, and needs to study of how to improve the technology factors , and strengthening tie ups with strategic alliances. Needs to study the defects, and provide solutions which over come the defects. There is no specific model is implemented but however we tried to show some core concepts to multinational companies of what Indian retailing market is all about. As many investors believe that this project not only help them to stand in Indian market but also provides them a chance to compete themselves with other Asian Markets. With strong fundamentals concepts about Indian market, and complete market analysis, multinational companies certainly have good future in Indian market arena.