Different Scenarios for Borås as a Regional Logistics Center
Sammanfattning
During a long period of time, Borås had a very one-sided business focusing
only on the textile and clothing industry. Today Borås has a new look through
the process that transformed the city into a new community based on
knowledge and service.
Based on this background, the purpose of this thesis is to work out different
logistics scenarios as to how Borås, as a regional logistics centre, shall deal
with the future opportunities and threats related to the main cargo flow
generated by the major companies in this area.
This article first gives an overview about Borås and the scenario method, then
analyses the main problem and sub-problems such as features of Borås,
globalisation, regionalisation, and major companies’ cargo flow. Furthermore a
SWOT analysis will be made to figure out the strength, weakness, the possible
opportunities and threats of Borås. As a result, different logistics scenarios will
be proposed based on these four factors.
A questionnaire, which was sent to 90 companies, will show how cargo flow
and logistics activities of the companies look like at Borås currently as well as
their requirement in the future. Meanwhile, some interviews were made in
order to analyse the information in more detail.
Examinationsnivå
Student essay
Universitet
Göteborg University. School of Business, Economics and Law
Samlingar
Fil(er)
Datum
2003Författare
Zhou, Wenjuan
Nyckelord
regional logistics center
globalisation and regionalisation
cargo
flow
SWOT analysis
scenario method.
ISSN
1403-851X
Serie/rapportnr.
Masters Thesis, nr 2002:36
Språk
en