Wilson logistics -A strategy for the business unit logistics, guiding Wilson towards becoming a third party logistics provider

Abstract

This thesis presents the strategy for the business unit logistics at Wilson Logistics Holding AB and will give the answers to `Why' and `How' logistics must be developed. Moreover this thesis exposes `the extension of the change' that the new logistics activities forces Wilson to pass through, to become a logistics provider. First, this report identifies the threats that Wilson Logistics face if the company continues to provide only forwarding services and distinguishes the opportunities Wilson can enjoy from also providing logistics services. Secondly, to design a strategic positioning with effective guidelines, the report examines the logistics providers' industry and applies to Wilson a specially, for the logistics provider industry, designed strategic positioning model. Thirdly, in order to reach the most competitive strategic position, the strategy put emphasis on the identifying of the right value creation modes and points out guidelines that leads one step ahead. Fourthly, the strategy gives and explains a set of logistics activities, that the Wilson subsidiaries must be able to perform. These logistics activities are compiled in co-operation with Professor Dag Ericsson. Finally, the extension of the gap between which logistics activities, Wilson subsidiaries can provide today and the level that the strategy gives is investigated through a questionnaire to all the subsidiaries.