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Facebook – the Social Newspaper that Never Sleeps - A study of Facebook eWOM’s persuasiveness on the receivers

dc.contributor.authorSvensson, Ann
dc.date.accessioned2011-07-07T08:36:27Z
dc.date.available2011-07-07T08:36:27Z
dc.date.issued2011-07-07
dc.identifier.urihttp://hdl.handle.net/2077/26249
dc.descriptionMSc in Marketing and Consumptionsv
dc.language.isoengsv
dc.relation.ispartofseriesMaster Degree Projectsv
dc.relation.ispartofseries2011:187sv
dc.titleFacebook – the Social Newspaper that Never Sleeps - A study of Facebook eWOM’s persuasiveness on the receiverssv
dc.typeText
dc.setspec.uppsokSocialBehaviourLaw
dc.type.uppsokH2
dc.contributor.departmentUniversity of Gothenburg/Graduate Schooleng
dc.contributor.departmentGöteborgs universitet/Graduate Schoolswe
dc.type.degreeMaster 2-years


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