How can Brand Equity serve as a platform for Brand Extension

Degree

Student essay

URI

http://hdl.handle.net/2077/29403

Collections

Kandidatuppsatser Företagsekonomiska institutionen

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gupea_2077_29403_1.pdf (824.2Kb)

Date

2012-06-19

Author

Jernow, Louise

Simonsson, Elin

Keywords

Brand equity

Brand extension

Language

eng

Metadata

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