How are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market?
Examinationsnivå
Student essay
Fil(er)
Datum
2014-01-13Författare
Eriksson, Jenny
Nyckelord
International Business
Branding in the Service Sector
Communication Strategies
Control Mechanisms
Management Localization
Local Market and Soft Services
Serie/rapportnr.
Management & Organisation
13:52
Språk
eng