How User-generated content can be used to reveal the brand identity and image gap
Examinationsnivå
Student essay
Fil(er)
Datum
2015-06-22Författare
Björlin-Delmar, Annika
Jönsson, Gustav
Nyckelord
User-generated content
Marketer-generated content
Brand identity
Brand image
Social media
Instagram
Språk
eng