Turistinformation på Internet Vi hade i alla fall tur med vädret

Abstract

The tourism industry in EU is one of the biggest sectors and employs about 20 million people. A key factor of the industry is information, much of tourist information is today on the Internet. On Internet there is two ways information can flow, the information can either be pushed to a consumer or the consumer of the Information can pull it from a source. In a feasibility study for the report the participants expressed that they thought the tourist information on the Internet was unpersonal and didnt fill their informationneeds. The purpose of the report was to find out how push and pull of touristinformation can be balanced on Internet. The empirical data was collected with a feasibility study, a survey and a case. The survey was conducted at IT-University and School of Business, Economics and Law at Göteborg. Result of the survey was verified with a case at the website Turistkartan.com. The empirical data shows that there is aspects to take into consideration then push and pull of tourist information should be balanced.