Managing Local Adaptation and Standardization in the Execution of a Marketing Process in a MNC through Regional Headquarter
Examinationsnivå
Student essay
Fil(er)
Datum
2016-10-07Författare
Hallius, Emma
Hermansson, John
Nyckelord
Multiple headquarters
regional headquarters
headquarter
subsidiary
marketing process
marketing execution
standardization
local adaptation
organizational structure
IR dilemma
Serie/rapportnr.
Management & Organisation
16:30
Språk
eng