The Strategic Approaches of Delivering Radical Innovations - A Case Study at F.H. Bertling AB

Abstract

Title: Innovation strategy at F.H. Bertling AB Authors: Matilda Ström and Anna Maria Pejic Supervisor: Madeleine Englund and Rick Middel Date: 2022-06-03 It has been seen how digitalization has shifted consumer behaviors and forced industries to follow the path of transformation. Traditional industries, like freight forwarding firms, have experienced challenges in doing so. It has been seen how these firms have a tendency to miss out being entrepreneurial and innovative, which puts them at risk of becoming irrelevant. This research had its aim to investigate what strategic approaches F.H. Bertling AB, being in this position, should implement to increase radical innovations, and mitigate the risk of being irrelevant. Conducting this research the purpose was to outline strategic approaches for how Bertling should work towards the strategic goal of producing radical innovations. On the basis of a theoretical framework, consisting of previous research, and a mixed-method empirical case study, the authors were able to answer the following research question: What strategic approaches should Bertling implement in order to achieve their strategic goal of producing radical innovations?. The research resulted in several strategic approaches F.H. Bertling AB should implement in order to produce radical innovations. It can be concluded that implementing the suggested strategic approaches will help F.H. Bertling AB to deliver radical innovations. The most crucial part of the strategic approach will be to enable more time for employees to work with developing radical innovations.