How does Generation Z take a stand on brands that take a stand?

A qualitative study of Generation Z’s perceptions of brand activism

Examinationsnivå
Student essay
URL:
https://hdl.handle.net/2077/73964
Samlingar
Fil(er)
Datum
2022-10-21
Författare
Andersson, Emilia
Nylund, Alice
Språk
eng
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