Competitive Intelligence at Elkem Material
Sammanfattning
Organisations must know their competitors to survive in today's shrinking markets, and an increasing number of companies are adding competitive intelligence (CI) units to their operations. Through CU, organisations can find out what the competitors are up to and stay one step ahead. CI is an approach that employees legal, ethical, and non-fattening methods to gather valuable competitive information. In a confidential study for Elkem Material (EM), seven companies within the Microsilica business were analysed. The importance of self-evaluation, reflection and feedback is very important. As a compliment to the confidential report to Elkem, this open part of the thesis work describes my personal understanding of the work, my reflection towards the working process and a critical evaluation of the process and the result.
Examinationsnivå
Student essay
Universitet
Göteborg University. School of Business, Economics and Law
Samlingar
Datum
2002Författare
Flatebø Schlezinger, Josef
Nyckelord
Competitive Intelligence
CI
Microsilica
Silica Fume
Silica Fume Global market
self-evaluation
reflection
working
ISSN
1403-851X
Serie/rapportnr.
Masters Thesis, nr 2001:34
Språk
en